Technology Will Liberate Us

Technology will liberate us.

·      Technological conditions can affect the collective consciousness.

·      Tech trigger important changes in cultural development

·      Walter Benjamin’s Essay ‘The work of art in the age of mechanical reproduction’ (1936)

A work in it own right or a reproduction of an original

Art and design is born from this scenario

Machine age: Modernism.

·      WB claimed that tech is parallel and specific to new development.

·      Dialectical due to the copy, reproductive nature.

·      Roll of the original

Photography

·      Look of the eye. Multiple viewing points.

·      Variable gaze

·      New conscious

·      Idealism of progress through technical progress

Freud and Marx

New models of thinking.

Technology changes the value of a work of art.

Original may be valuable but the reproductions add value to it.

How it can express our deepest emotions.

Serialism

Capturing movement

Kinetics

Pre cursor to cinema photography.

Space, time and place

Exploring the way we look at space and movement.

With tech and photo images are coded ordered and styled.

Development of art and design merging together.

Art images used as design such as advertising

Design now within art.

Karl Marx

Technological determinism. Tech factors determine economic productions and social conditions.

Dialectical issues

·      Technology drives history

·      Tech and division of labor

·      Materialist view of history

·      Tech and capitalism and production

·      Social alienation of people.

Electronic Age; Postmodernism.

Post modern post machine

·      Many electrical works were still made with modern aesthetic

·      Emerge of information based works

·      The computer a natural metaphor. Centre for use in art and design as image and producing image.

·      Collaborations between art and science

Simulation and Simulacrum

·      Reflection of a profound reality

·      It masks and denatures a profound reality

·      Masks the absence of a profound reality

·      Has no relation to any reality whatsoever, it is its own pure simulacrum.

·      Jean Baudrillard 1981

Art uses the mass media.

The artist as media celebrity