Thursday 22 March 2012

Technology Seminar


CTS seminar 2

Technology.

W.Bendamin. “The work of art in the age of mechanical reproduction”
Victim of Nazi culture. Marxist view.

Original/Copy
Printing press. Litho and then onto photography print.
Effect than photo reproduction print has on art.

Human perception changes with the continual existence of humanity.  With these changes in perceptions came the “decaying” of the aura.
•    Aura: “that which withers in the age of mechanical reproduction is the aura of the work of art (21).”
•    The natural aura is the most “distant” (experiencing first-hand the shadow of a mountain).
        o    By filming or photographing the mountains one is seeing them only secondary and not experiencing             their aura.  
•    Film only takes away from our supposed “realities” and constructs alternate ones.
IV – Traditional Art: Ritual Value
Though true art may be replicable, it is also inseparable from tradition. As soon as the authenticity is lost, art’s function is transformed.
•    Art is changeable: 
        o    One may see a work of art as ominous or disturbing
        o    One may see a work of art as a beautiful, religious idol.  
•    Art was originally “used” for ritual and religious purposes, but is now designed solely on its ability to be reproduced (photo negatives are not based on ritual). 

Art’s aura is changeable and can be interpreted differently.
Ritual produced the earliest works of art. First the magical and then the religious kind.
Technology gave rise to the negative theology

the work of art in the age of mechanical reproduction summary
Preface.
Mode of production for capitalist gain
When you change the base. Superstructure forms don’t correspond. Catch up like 50 years later. Art, literature, culture.
Analyzing what is happening to capitalist art as production changes.
Capitalism creates and under class which is exploited and will eventually rise and coltrol.
Political weapon.
Creativity , genius, value, mystery.
1.
Idea of art where developed a long time ago.
Know one challenges the idea of art. Despite cultural change.
Reproductive technology.
. Photography. Reproduce very quickly.
More could get educated.
Interesting effect on the different forms of art.
2.
Escape the natural vision.
Changing viewpoint.
Time of original.
The perception changes.
Chemical changes.
Accessible to the common man. Originals are exclusive to wealthy.
Allows culture to come to you. Internet has taken this forward even more.
Detaches the tradition. 
Takes art out of tradition.
Replaces the one with many.
Reactivates the object which is reproduce.
Institutions meaning which is forced on you by original. Reproductions give beholder there own meaning and representation.
3.
experiencing aura first hand. Sunset etc.
When reproduce aura you don’t feel the same thing.
Subliminal aura.
4.
Cult value.
Art not about display but documenting.
Ritual function.
Art is a cult.
Feel inferior. Act in a certain way. Art makes you almost worship.
Theology is the study of religion. Technology gave rise to the negative theology
Art for arts sake is due to the reproduction of art and the demise of the Aura.
5.
Cult value V’s the exhibition value.
Cult of art. Class parade, social event. Going to see in the gallery.
Exhibition value aim to be accessible to the masses.
12.
comparing art as a production
Group consensus. 
Art less of an expression and more produces for the masses.
Cinema is a collective experience. Art is more controlled.  


Art values tradition. The one off. Geius, creativity, places one person in the spotlight.
The aura. We have been told we don’t know anything about it.
Digital producing causes us to question and challenge the quality. Allows more voices to write about art culture. Make our own meaning rather than one institutions idea. Redefine what Art is!

Writing about a weapon to destroy fascism. 

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