Monday 28 March 2011

Typography. Letters Gathered into Words.

Text is defined by an ongoing sequence of words and the main block of text is known as "body. "Running Text" is where text filters from one section to another such as a page, column or box, this allows text to become fluid or a sound or sturdy object. A Designer would typically break text into chunks which allows the reader to breakdown text into more digestible to take in. Breaking text up offers shortcuts and different routes through large amounts of text using techniques such as indenting and underlining. The flow of content enhances readability of a written word and stops effort.

Printing with movable type was the first way of mass production text replacing handwritten documents which were riddled with mistakes. "A Proof" is a test copy sent to the proofreader to ensure the printed various lays faithful to the handwritten version before it was to be printed.

With a letter press spacing is just as important and the letters themselves as it too consists of a physical object. These are called faceless slugs which and leading is the spacing between lines of type. Spoken language is perceived as the continuous flow with no audible gaps. Spacing was invented after the greek alphabet to make words legible and a distinct unit.

Traditional aspects of text pages use the same navigational features of books, such as the index, appendix, abstract, footnote and table of contents. This provides direction for the reader and thus making it easier to read and understand. Speaking is considered a flow in a single direction where as text escapes form the one-way stream by controlling space as well as time therefor liberating readers from the bonds of linearity.

The letters of type are just as important as the space and whats around them.

No comments:

Post a Comment