Monday 21 March 2011

Deconstruction

This is a front cover of Ray Gun magazine produced by the art director David Carson. Ray Gun is famous for its deconstructive style and its disregard for grids and order. The order of this piece isn't your classic left to right way of reading this layout creates power for the reader to interoperate there own direction of readability, instead of just reading the text readers are meant to feel to words.
There is no consistency with font or size of the text this is a huge deconstrucitve style which neglects the classic rules of typography design. Again this makes the reader feel the words which adds interest and more of a connection with the words.
Ray Gun was also renown for its Typos and mis spelling of words. Despite the words missing letters or been spelt wrong the reader is still able to make sense of what is going on which creates an idea of achievement for decoding the mistakes.
There is a sudden interest when you first see this magazine and i feel the design would of helped with its popularity as it stands out from every other on the market. Been a rule breaker this magazine would appeal to a young target audience and prodomitly male due to the masculine and rugged style.
There is a huge contrast with this issue where the top section of the cover is the classic Ray Gun style where grids and order go out of the window but the bottom is much more traditional and structured.
In conclusion i feel that this is definitely a piece of deconstruction design where it doesn't follow the classic traditional contraventions of a layout and can be hard to interoperate compared to a normal magazine where the front cover is clear so readers get a clean idea of whats inside.

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