Modernism Lecture

• Modernism is progress and productivity.
• Modernity 1750- 1960
• You modernise to improve not to make worse. New Labour
• Urbanisation. Population move to where the work is which ins in cities. Transport progresses new ways of getting around railways, canals, car.
• New concept of shift work and time off.
• Enlightenment. Late 18C when scientific philosophical ideas leap. Less belief in religion becomes a scientific way of thinking.
• Symbols of status become more apparent such as houses, clothes.
• Haussmanisation. social control in Paris. 1850's push the poor to a slum on the outskirts of the city.
• New modern life sent people mad.
• Psychology was born, people has a lower attention span.
• Artist produced responses to the new psychological change.
• Monet was a prime example of this.
• Modernism. emerge out of the subjective responses of artists.
• Advertising controlled by design
• Form follow function. the purpose of the product and the truth to new materials. let the material speak for themselves.
• Anti historicism/not looking backwards.
• Technology
• Internationalism. Design needed to speak to many cultures and use a common language such as symbols.
• Beauty comes in simplicity.
• "ornament is crime" Adolf Loos (1908)
• The Bauhaus. Moderist Art School
• Design was supposed to be available to all although it didn't happen like that and again was controlled by the rich.
• Technology and architenture tried to shape the world.
• Sans Serif font is a result of modernism