Avante Garde

At the end of the 19^th Centuary, art was becoming socially committed. Art was seeking to expand and progress forming a new movement of “Art for arts sake”. This poster is a Rodchenko poster from 1924, depicting the revelation of women’s illiteracy. The style used was modern for it is time. It was testing the boundaries, developing theories such as the linear conception theory. More people do it and follow it, which gives the practice acceptance in time and popularity. We could also begin to argue that this piece, labeled as Avant-Garde could very quickly become dated and common. It becomes the norm very soon after its first introduction. For example this Rodchenko piece has been clichéd. The Franz Ferdinand’s album cover (2005) follows very similar traits. Here is a prime example of Historical Determinism. The Rodchenko piece has been adapted and accepted, lying successful as art and now is an inspiration.

I have sourced a piece of graphic design, which in my opinion is not up to a satisfactory standard. It is the London 2012 Olympic logo. The piece doesn’t follow key basic rules of graphic design. The numeracy’s are not legible; the colours are not relevant overall the piece gives an immature impression. Even though this piece should have had high expectations it has failed but will still be accepted for what it is representing. Which is a rare honorees occasion, they seem to have lost their professional sense of direction. So could we introduce this in the future as an Avant-Garde piece? Will it be followed? Or will it been viewed as bad graphic design choices? Who knows if this piece will make history as Rodchenko’s piece clearly has.